Sell coaching, 4-hour online events and week-long retreats to app subscribers

Michael RiberoJust yes, and you think about and any sort of purchase, but car or McDonald's or whatever it might be. When the credit card's out, you're ready to go. And so how do I just maybe put one more thing in front of you, and again, I don't need great conversion rates, I just need little and I'm making a little bit more money.

David BarnardYeah, I was talking to, I don't know if he's in the room, but Toby from Brightmind, this is a guy to talk to if you're here in the audience. We're at the conference, I was talking to him earlier. He runs Brightmind. It's a mental health app, a meditation app, and I've known him for, gosh, five years. We had an office hours call together and we were just talking 15 minutes ago about how his app has done all right, is such a crowded space, it's so hard. And so he recently introduced online intensives, one-on-one coaching, monthly four-hour meditation events, week-long meditation retreats, and by taking the thousands of subscribers, but then the tens of thousands of engaged email lists and everything else like that, he increased revenue 50% by just thinking out of the box.

David BarnardLike, okay, you're a subscription app, but what else can you sell? Coffee beans in The Washington Post. I know a lot of this sounds like, "Oh, he's at Condé Nast and he was at Washington Post, you can't do this."