Prayerlock · B2C · phone blocker that prompts prayer
Run broad US-only TikTok ads using your best reaction videos
$4 per trial vs $10 on Meta; $4K of savings took revenue to $10K/month
Workedpaid-social
What they did
TikTok campaign with no audience controls, only location set to US, using his top-performing UGC girl-reaction videos as creative. Started at $20/day; after seeing $4 per trial on a ~$50 yearly plan, put ~$4,000 (all his savings) into the ads.
What happened
~$4 per trial started vs $10 on Meta; October closed at $10K
- Stage
- growth
- Effort
- $20/day, then ~$4,000
This shipped together with other changes, so the result can't be credited to this alone.
“I created a super broad campaign without any audience controls, nothing. I only specified the location to US and inserted a bunch of my top UGC girl reaction videos from before.”
“I'm going to throw all my savings into this, around $4,000 into the ads, and that's when I closed October at 10K only with these UGC reaction videos.”
Related topics
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More from this episode
- Prayerlock: Find an app already earning in your niche and build a better versionEnded 3 months of apps nobody wanted; reached $21K/month in 6 months
- Prayerlock: Collect the best onboarding screens from other apps and copy the best ones
- Prayerlock: Skip sign-up and keep all user data on the phoneFounder says less friction and lower costs; no numbers
- Prayerlock: Post about 40 videos a day across 12 accounts to find a format that worksFound the reaction-plus-demo format that got the first sales
- Prayerlock: Have your partner film reaction videos with an app demo, posted twice a day10K views a day, 200-300 downloads a day; first $1K/month
- Prayerlock: Hire a second creator to post the winning video format on her own accountTook 14 days to get a 20K-view video; revenue $1.5K (Jul) to $2.4K (Aug)
- Prayerlock: Pay an influencer to promote the appFlopped; one influencer tried, no details
- Prayerlock: Run paid ads optimized for downloads instead of free trialsCompletely failed; blamed on the download goal and a bad onboarding
- Prayerlock: Stretch the onboarding from 5 to 15 minutes, telling a storyOrganic conversion more than tripled, before any paid ads
- Prayerlock: Restart Meta ads at $20 a day, optimizing for free trials$10 per trial; 'respectable', later beaten by TikTok
- Prayerlock: Turn a hired teen creator's 10K-view TikToks into ads and raise spend weekly$3 per trial, then $1.88; revenue $10K to $21K/month in two months