Prayerlock · B2C · phone blocker that prompts prayer
Hire a second creator to post the winning video format on her own account
Took 14 days to get a 20K-view video; revenue $1.5K (Jul) to $2.4K (Aug)
Workedugc-creatorsorganic-short-video
What they did
Once the reaction format worked, reached out to friends and hired another UGC creator to run the same format on her own TikTok and Instagram accounts. It was hard to get her account going; after 14 days one video broke out at ~20K organic views.
What happened
With the two accounts, revenue reached $1.5K in July and $2.4K in August
- Stage
- Growth (early growth)
- Effort
- 14 days before the first hit
“It was honestly very hard to get her account, this other creator's account, going on both TikTok and Insta. But after 14 days, we finally cracked one video, which organically got around 20K views.”
Related topics
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- Prayerlock: Restart Meta ads at $20 a day, optimizing for free trials$10 per trial; 'respectable', later beaten by TikTok
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