BlogToPin · Pinterest pin maker for blogs
Watch every user's screen recordings and build requested features within days
Word of mouth became a top-three channel; strangers now sign up on their own
Workedword-of-mouthcustomer-supportfeature-development
What they did
Nic reviews screen recordings of what users do. When something goes wrong with an account or a customer isn't growing on Pinterest, he looks into it and suggests strategy changes. When a customer needs a feature he builds it in a few hours or days. His advice: treat your first customers like your employer, ask for feedback, implement suggestions the same day, and keep them 100% satisfied.
What happened
Word of mouth is one of his three best channels; it snowballed to the point where people he doesn't know start using the app
- Stage
- Early (From first customers onward)
“I take a deep care about everyone using the app. I review screen recordings of what they do. When something happens with their account or they don't see the growth on Pinterest, I take a look at what happened, maybe they need to adjust their strategy. When they need any feature, I just build it in a few hours or days.”
“And it becomes a snowball at some point where people just start using your app, and you have no idea who they are.”
Related topics
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More from this episode
- BlogToPin: Test traffic channels on your own blog, then automate the one that worksBecame a $16K MRR tool; the idea came from paying someone to make pins
- BlogToPin: Launch to 1,000 X followers with a lifetime dealNothing happened; first paying customer took 10 days
- BlogToPin: Drop the lifetime deal and charge a monthly subscriptionFirst real customers within a month (product also improved at the same time)
- BlogToPin: Write articles, chase backlinks and post on Reddit so Google and ChatGPT recommend youFounder says steady traffic now buys on autopilot; no conversion numbers
- BlogToPin: Run an affiliate programOne of the three best channels; no details or numbers given
- BlogToPin: Ask only for a website at signup and show pins made from it within a minute
- BlogToPin: Pick a task people already pay for and make it faster and cheaper with AIFounder says it beats competitors on speed and price; $16K MRR in a mature niche