A subscription app · B2C · App Masters client
Take the free option off the paywall so only paid plans show
Revenue doubled
Workedpaywallpricing
What they did
Paywall had three columns: free, monthly and yearly. The free column was removed, leaving monthly and yearly. Rationale: if you show free, everyone picks free.
What happened
2x revenue.
“one of our clients had a free, monthly, or yearly plan, right? Three rows, three columns, I should say. Three columns, we got free, we got monthly, and we got yearly. Once they removed that free column, 2X more revenues”
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