Show only the yearly plan first; tuck monthly behind a 'view all plans' button

David Barnard… how Mojo increased average revenue per user 60% in five months, and I've been wanting to have you on since reading that blog post because there are so many little things in there I think people could take away from and not everybody's going to read the blog post. And it's fun to dig deeper into the things behind what ended up in the blog post, so let's start there. What are the things that led to that 60% increase in average revenue per user?

Michal ParizekThat was actually a bunch of experiments we did on mainly paywall and pricing, and they were particularly free experiments which stood out and brought that pretty good lift in ARPU. One of them was a yearly plan as a default. So initially on a paywall we've showed the yearly and monthly plan next to each other on the very first screen, very first of paywall screen. And then we've tried putting the monthly plan under a view all plans button so it wasn't really visible on the first glance, and that really helped drive our yearly plan adoption a lot. I think a 15 or 20 percentage point, so that helped a lot actually increasing the new revenue obviously.

David BarnardAnything else that was part of that, that you think really drove that success, or you think you just... A lot of people experiment with this, but for some people it does seem to work where it's like the yearly plan is listed with a monthly amount, and then the monthly plan is listed at a much higher amount. Did y'all test that at all of having the monthly plan maybe way higher to where it makes a yearly plan look even better, or what won in that?