Use a long scrolling paywall with reviews and a free vs pro comparison in Japan

David BarnardWere there any surprising results, like something that worked incredibly well in Brazil but was terrible in the US, or something amazing in Europe that failed in Latin America?

Michal ParizekMaybe one surprising thing was something what we've tested particularly in Asia. It was actually in Japan. It was a long scrolling paywall with a lot of information. There was lots of social proof or reviews. There was a clear comparison between the free tier and the pro tier, and that design actually worked incredibly well in Japan, driving, I think, 20% lift in new revenue. But actually the same design failed in the US. Actually in the US, more easy to read or more cleaner design with a slider and the videos in the background, and just very punchy messages work much better actually than the very in-depth and very descriptive design for Asia.

David BarnardYeah, that's fascinating. I did want to talk now about placements. So of course as with most subscription apps these days, Mojo does show a paywall on onboarding, but I was surprised to see the stats that only 50%, and I say only 50% because in the RevenueCat data we see more like 80% of payers across the entire subscription industry happen in that first day. So what else have you done to drive those conversions after that initial onboarding?