Nomadtable · B2C · app for meeting fellow solo travellers
Put your face in every early video and share each signup milestone
Launch users were invested fans who stuck around through early flaws
What they did
What happened
In their words
Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
Joseph… and, you know, just distributed all across the world. Like, who knows where they are and where they're going? Um, but it kind of it kind of makes sense. Like, how many how many popular cities are there really for traveling? Like, probably a couple hundred like or less. And, you know, 6,000 people divided by that many, there's probably get like a few people in every city, or at least like the more popular ones. Um, so that that makes sense. Um.
JayYeah, it was that. And then, also I think one aspect to it was like I think my content at the very start was all just like very founder-led. Like, um, my face was in everything. I had some like talking videos that I just kind of like explained like my background, my story and stuff. I kind of stopped those now. I should probably start doing those again, honestly. [laughs] I just don't have time, really. But, um, I was like very open with the camera. I was very kind of like, you know, very kind of like, um, public with everything how the app was going. Like, um, every time we hit like a big milestone with signups, I would share it.
JayUm, so I think I got an audience of people that like, you know, were very invested, that like wanted me to win. Of those 6k first people, I think a lot of those were like people that like really liked me, like really liked the app, and maybe even if it wasn't like perfect on the first launch, they still like, you know, sticked around, like wanted me to win, and and kept using it.
JayUm, so I think that goes a long way, too, just kind of like, you know, being public with like you're building. I mean, at least on like Instagram and stuff and, you know, those kinds of platforms, like make people like want you to win, I feel like that goes a long way. I think that just if if people want you to win, you know, stuff will probably end up being okay. [laughs]
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Make the videos yourself until they go viral, then hire creators to copy themFirst 50-100K downloads from his own posts; now 60-70 creators and 30-44M views a month
- Test every new hook on your own account; give creators only the ones that hitA good hook works for nearly every creator; founder is the top-viewed poster for 2-3 months
- Run all 60+ creators yourself in a WhatsApp group, with one-on-one feedbackFounder credits hands-on management for much of the success; no numbers
- Keep a video format if 75-80% of viewers watch past 3 secondsFormats at that rate average 4-5K views and go viral eventually; about one hit a month
- Borrow a hit text hook from another niche, react on camera, then demo the appHis first viral video, pre-launch; a creator's version got 74K likes and 30K saves
- Film one-take hostel videos with clickbait hooks like 'never staying in a hostel again'Up to multi-million views, but poor engagement (300K views, 174 likes); dropped
- Pay creators only $1-2 per 1,000 views, after showing them your own viral videosSigned 60-70 creators with no retainer; top creator earned $8K in a month
- Always be doing something in the opening, like drinking or tying a shoeNo clear impact; dropped
- Build a 12-15K waitlist before launching a social app, so it isn't emptyAbout 6K downloads on day one; enough people in hotspot cities for it to work
Tags: instagram, tiktok, build-in-public, founder-story, early-adopters