GTM Sauce

Nomadtable · B2C · app for meeting fellow solo travellers

Put your face in every early video and share each signup milestone

Launch users were invested fans who stuck around through early flaws

Workedfounder-brandorganic-short-video

What they did

Early content was all founder-led: his face in everything, talking videos about his background and story, and public updates on how the app was going, including each big signup milestone. The goal is an audience that wants the founder to win. He has since stopped the talking videos for lack of time and thinks he should restart them.

What happened

Many of the ~6K launch users liked him and the app and kept using it even though launch wasn't perfect.

In their words

Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral

Play from 48:51

Joseph… and, you know, just distributed all across the world. Like, who knows where they are and where they're going? Um, but it kind of it kind of makes sense. Like, how many how many popular cities are there really for traveling? Like, probably a couple hundred like or less. And, you know, 6,000 people divided by that many, there's probably get like a few people in every city, or at least like the more popular ones. Um, so that that makes sense. Um.

48:51

JayYeah, it was that. And then, also I think one aspect to it was like I think my content at the very start was all just like very founder-led. Like, um, my face was in everything. I had some like talking videos that I just kind of like explained like my background, my story and stuff. I kind of stopped those now. I should probably start doing those again, honestly. [laughs] I just don't have time, really. But, um, I was like very open with the camera. I was very kind of like, you know, very kind of like, um, public with everything how the app was going. Like, um, every time we hit like a big milestone with signups, I would share it.

49:21

JayUm, so I think I got an audience of people that like, you know, were very invested, that like wanted me to win. Of those 6k first people, I think a lot of those were like people that like really liked me, like really liked the app, and maybe even if it wasn't like perfect on the first launch, they still like, you know, sticked around, like wanted me to win, and and kept using it.

49:41

JayUm, so I think that goes a long way, too, just kind of like, you know, being public with like you're building. I mean, at least on like Instagram and stuff and, you know, those kinds of platforms, like make people like want you to win, I feel like that goes a long way. I think that just if if people want you to win, you know, stuff will probably end up being okay. [laughs]

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Tags: instagram, tiktok, build-in-public, founder-story, early-adopters