Nomadtable · B2C · app for meeting fellow solo travellers
Run all 60+ creators yourself in a WhatsApp group, with one-on-one feedback
Founder credits hands-on management for much of the success; no numbers
What they did
What happened
- Effort
- Most of the founder's working time
In their words
Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
JosephThat's crazy. Do you just have like a WhatsApp, like a giant WhatsApp group with like everyone?
JayYeah, I do have that. Um, and I also talk to them like one-on-one. Um, I mean, of course not like all the time, but, um, I'm I'm definitely like very involved, and, um, I feel like that's something that's like, you know, led to a lot of the success. Um, I think I spend like a lot of my time talking to creators, giving them feedback, you know, making sure that they're doing well. And yeah, it's it's a lot of time. Um, look at my WhatsApp, it's it's, uh, it's crazy in there.
Jay[laughs] There's so many messages. But I think it really does pay dividends. Um, I think, uh, when you have like, um I think I mean, you know, with with apps like this, distribution's everything. So, I think it's it's time that's, you know, well um worth investing in, 'cause, you know, they are kind of like my power, they're my distribution. So, I'll absolutely spend like most of my time, um, with that, happily.
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Make the videos yourself until they go viral, then hire creators to copy themFirst 50-100K downloads from his own posts; now 60-70 creators and 30-44M views a month
- Test every new hook on your own account; give creators only the ones that hitA good hook works for nearly every creator; founder is the top-viewed poster for 2-3 months
- Keep a video format if 75-80% of viewers watch past 3 secondsFormats at that rate average 4-5K views and go viral eventually; about one hit a month
- Borrow a hit text hook from another niche, react on camera, then demo the appHis first viral video, pre-launch; a creator's version got 74K likes and 30K saves
- Film one-take hostel videos with clickbait hooks like 'never staying in a hostel again'Up to multi-million views, but poor engagement (300K views, 174 likes); dropped
- Pay creators only $1-2 per 1,000 views, after showing them your own viral videosSigned 60-70 creators with no retainer; top creator earned $8K in a month
- Always be doing something in the opening, like drinking or tying a shoeNo clear impact; dropped
- Build a 12-15K waitlist before launching a social app, so it isn't emptyAbout 6K downloads on day one; enough people in hotspot cities for it to work
- Put your face in every early video and share each signup milestoneLaunch users were invested fans who stuck around through early flaws
Tags: whatsapp, creator-management, creator-feedback