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Nomadtable · B2C · app for meeting fellow solo travellers

Always be doing something in the opening, like drinking or tying a shoe

No clear impact; dropped

No effectorganic-short-video

What they did

Following view coaches' advice, he always did something physical in the hook (drinking a drink, holding an object, tying his shoe). He stopped because it made no clear difference; a good text hook matters more, though actions can make a video look more natural.

What happened

He saw no big impact and stopped.

In their words

Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral

Play from 23:28
23:06

JayYeah, I mean, there's like all kinds of rabbit holes that you can go down with this kind of stuff. I I try not to anymore, but, um, but yeah, I think I feel like it's just good to like be In general, just doing something in like the hook. So, um, I think lots of people have like said this, just like, you know, lots of these, you know, coaches on how to get like lots of views that, you know, come up come up on your Reels, um, page.

23:28

JayBut I feel like one thing that I I saw that earlier people said to do was like always like be doing something, like be drinking a drink, like have some object in your hand, like have something. Um, I don't know if that's like some kind of psychological trick. I think like tying your shoe was like one of them. Um, I used to do all these things back in the day. I kind of stopped, because I didn't see them like making that big of an impact. Um.

23:51

JayI think at the end of the day, like just a good hook is a good hook, and, um, if you can make it look organic, then it's fine. Um, I think, you know, doing stuff like drinking a drink might make it look more organic, um, but I think there's like lots of ways to do it. I don't think it's like a requirement, per se, but.

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Tags: instagram, tiktok, hooks, props