Nomadtable · B2C · app for meeting fellow solo travellers
Always be doing something in the opening, like drinking or tying a shoe
No clear impact; dropped
What they did
What happened
In their words
Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
JayYeah, I mean, there's like all kinds of rabbit holes that you can go down with this kind of stuff. I I try not to anymore, but, um, but yeah, I think I feel like it's just good to like be In general, just doing something in like the hook. So, um, I think lots of people have like said this, just like, you know, lots of these, you know, coaches on how to get like lots of views that, you know, come up come up on your Reels, um, page.
JayBut I feel like one thing that I I saw that earlier people said to do was like always like be doing something, like be drinking a drink, like have some object in your hand, like have something. Um, I don't know if that's like some kind of psychological trick. I think like tying your shoe was like one of them. Um, I used to do all these things back in the day. I kind of stopped, because I didn't see them like making that big of an impact. Um.
JayI think at the end of the day, like just a good hook is a good hook, and, um, if you can make it look organic, then it's fine. Um, I think, you know, doing stuff like drinking a drink might make it look more organic, um, but I think there's like lots of ways to do it. I don't think it's like a requirement, per se, but.
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More from this episode
- Make the videos yourself until they go viral, then hire creators to copy themFirst 50-100K downloads from his own posts; now 60-70 creators and 30-44M views a month
- Test every new hook on your own account; give creators only the ones that hitA good hook works for nearly every creator; founder is the top-viewed poster for 2-3 months
- Run all 60+ creators yourself in a WhatsApp group, with one-on-one feedbackFounder credits hands-on management for much of the success; no numbers
- Keep a video format if 75-80% of viewers watch past 3 secondsFormats at that rate average 4-5K views and go viral eventually; about one hit a month
- Borrow a hit text hook from another niche, react on camera, then demo the appHis first viral video, pre-launch; a creator's version got 74K likes and 30K saves
- Film one-take hostel videos with clickbait hooks like 'never staying in a hostel again'Up to multi-million views, but poor engagement (300K views, 174 likes); dropped
- Pay creators only $1-2 per 1,000 views, after showing them your own viral videosSigned 60-70 creators with no retainer; top creator earned $8K in a month
- Build a 12-15K waitlist before launching a social app, so it isn't emptyAbout 6K downloads on day one; enough people in hotspot cities for it to work
- Put your face in every early video and share each signup milestoneLaunch users were invested fans who stuck around through early flaws
Tags: instagram, tiktok, hooks, props