Film one-take hostel videos with clickbait hooks like 'never staying in a hostel again'

Joseph… Okay. And then, this is getting Yeah, this got 300k views. It's like kind of like a at a hostel and then you're zooming in on this girl. It says, "Um, so this random girlie in my hostel just showed me this, and I'm not I'm never staying in a hostel again, lol." And then you just Oh, interesting. And then instead of So now you don't even need two different shots. You're just zoomed in to the girl and then you come back and and look at your phone.

JayYeah. Right, it's it's all one take. Yeah, so this this format, um, yeah, actually this would be a good thing to talk about. So, this this, um, is good. I mean, so I stopped doing this one, um, but I used to try it a lot. Um, I thought it was good, 'cause it got lots of views. But as you can probably see, the engagement is like pretty bad. Like, 174 likes with 300k views is like is like horrible. [laughs]

JaySo, one thing that I learned, um, that other people might be able to like, you know, take some advice from, benefit from, is, um, don't fall down like the view trap, because on like I think when you make these kinds of like clickbait hooks, like for example, like in the in this hook, I'm saying, um, you know, "Some girl showed me this, and I'm never staying in a hostel again."

JayUm, what the audience is probably expecting is like to see like some gross thing in like the hostel, but they just see like my app. So, it's like kind of like clickbait. And that's probably why it gets lots of views, because Instagram's algo is like, you know, just cares about watch time mainly. So, people are staying and watching past that hook, 'cause it's it's a good hook.

JayBut, I'm not delivering on the hook very well, 'cause it's just a clickbait thing. So, I think that's why the engagement is so bad, and that's why like I kind of stopped doing these, because even though it got lots of views, um, it wasn't very good engagement.

JosephThat makes sense. Yeah, so it was almost like a Yeah, it was like a red herring. Like you have these this big view count, 300k, but then yeah, 174 likes and eight comments. So, you're It was a It was a great hook, but then you don't deliver on the hook. You did that a like a bunch of times with this style of video where you're kind of like zooming in to a person in a hostel

Jay… that part is good, but, um, it also has its cons. I mean, with I guess with these hooks I was using, there's the clickbait. And then, um, also, so I took all these while I was traveling, like when I was actually staying in hostels. So, like they required me to actually be like staying in a hostel to make these videos, which, um, obviously that's not something that's like scalable. I'm not going to have all my creators stay in hostels. [laughs]

JaySo, but yeah, I I do think it has like it it was good because it was shot in a hostel, so, um, you know, as soon as my target audience like You know, you can pick up on like the small things in the background and understand that it's a hostel, and like the second that they see that, they're probably going to stop scrolling just because of that. And, um, I think having that scenery in the background is like was really good to get like that, you know, initial hook in. In those case, that wasn't delivering that well. But yeah, I think as a as a hook, I think that was a really good. Um, but just I stopped doing them, because it's just not scalable. I'm not I'm not staying in hostels all the time anymore. [laughs] Um, so, yeah.

JosephYeah, okay, that's interesting. Yeah, so, I mean, it I could see I could see how that would happen, where you get like 300,000 views or even just 10,000 views, and it feels like it's a pretty good format. Like, you're showing Like you're getting 10,000 views and you're actually showing the app. So, it's like, okay, why not just like continue to post this format? So then, you posted it like hundreds of times.