GTM Sauce

Super Unlimited · B2C · free VPN app

Compare your ratings country by country and dig into the low ones

Guest says it helped a lot; no numbers

Workedasolocalization

What they did

Split App Store ratings by country; where a country rated notably lower than the US, investigated why and fixed the underlying issues (often service quality).

What happened

'Understanding and digging into the details helped us a lot.'

In their words

How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited

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Tanuj ChatterjeeAnd that flywheel took effect. We kept improving service quality. We spent some time on the air, so those things we did, but I'm sure there are companies that are doing a much better job than us on that one. But the thing that it's not important, it's important, and we spent some time on it. Did we do the best we could? At that point, yes. Are there better ways to do it? I'm 100% sure, yes.

Tanuj ChatterjeeSo most of it was product, give the service to anybody who needs it, don't over index on monetization, money will come, all those things that we talked about earlier. And slowly and surely it went up. Talking about ratings. So we also broke down the ratings by different countries, for example. "Okay, this country, the ratings are quite a bit lower than US, let's say. Why is that?" So understanding and digging into the details helped us a lot.

Jacob EitingOne thing I've learned from this is that VPNs are a good inverse hedge against world order. So if Ray Dalio is right, everything's breaking down, I should just buy VPN stocks 'cause apparently that's a good hedge.

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Tags: app-store, ratings-by-country, review-analysis