Launch a Windows version and promote it to your mobile users

Tanuj ChatterjeeI know SEO in general has suffered. Every consumer company that's reliant on the web traffic is suffering a little bit. Both SEO is down a little bit because the first results that you see are Gemini and whatnot in Google, as well as even paid search marketing is less effective because the real estate is gone. Part of the real estate for the first page is gone because Gemini takes it over. So, a lot of people are struggling.

Tanuj ChatterjeeSo I don't think we will spend time on SEO, but we won't over index on SEO. I think one of our biggest channels for growth, even to send them to make them start using Windows, is through our big mobile user base. So we'll spend a lot of time on product marketing within mobile. SEO, we know it'll take time. We are still working on it. We have content people, we have SEO people, but that's not the top channel for us.

David BarnardIt's funny because I've read the case study about this and it's doing like 1,600 app downloads per month, which for at your scale, that's just such peanuts, but for a lot of apps, that would be a pretty meaningful improvement to download. So it's all about scale there.

Tanuj ChatterjeeIt's less about an experiment. It's more about us building and launching our Windows product. As I mentioned, it's a First World problem, but the downside of being number one is where's the new growth coming from? Where's the forward-looking growth coming from? And this is what we are betting on. This is one of the big things that we are betting on that'll drive us future growth.

Tanuj ChatterjeeWe are already starting to see a lot of takers. People are coming in onto our website and buying it directly, to our surprise. Our website didn't even even exist, so our brand is known. We have to start doing a lot more product marketing this year. So, building a product that we are happy about, that we are proud of is great.

Tanuj ChatterjeeIt took more time because we had a product. We were not very happy with some of the service quality issues. I'm sure there's still issues that we will find, but finally it was at a place where we are very happy about. We launched it, and we are very excited about us showcasing it to our users for future, for our forward-looking growth.