Ask for a rating only after the app has done its job

David BarnardAnd it seems like that is kind of feeding the algorithm. It's like people download the app and then it's so easy to use. You get these massive downloads, and then that just keeps this perpetuating cycle. Are there any specific things you've done and experimented with? I know Ariel at Appfigures talks a lot about rating velocity. Have you moved the rating prompt earlier or later and seen moves at all in your ASO?

Tanuj ChatterjeeYeah, ratings are super important, but there's a time when to ask for ratings. You can't ask it too many times and too off one, and at the wrong time mainly. We basically ask for ratings after we've delivered value to the user. That, multiplied by the number of downloads, the number of users who are coming in and using the app, and then coming back, that helps overall.

Tanuj ChatterjeeSo yeah, so rating is important, very important to us. When people come in and look at the app store, not only we are number one, they also see two million plus very high-quality ratings. That definitely is impactful, but we don't try to do too much gymnastics with trying to get more ratings. I think they come organically, we ask for them, but we don't overdo it.

David BarnardSpeaking of not doing too many gymnastics, your screenshots don't seem especially fancy. There's a lot of trends in screenshot design now of bigger text and gradients, and span two screenshots with the device image. But I looked at yours and they're pretty simple and straightforward.