Sunflower · B2C · addiction recovery app
Add a yearly plan and pre-select it on the paywall
Adding annual brought some annual revenue; defaulting to it brought 'a lot more'
What they did
What happened
In their words
Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months
Koby… do is to pay an annual subscription, not a monthly, pay an annual subscription immediately. No trial, like no no nothing, just like upfront, like pay us money right now for an annual subscription. Make that your default option, and you will start to capture so much more revenue, cuz there's a percentage of your people that are going to be willing to do that, but if you like make them do something else, they're not going to go and do that.
KobySo we went from having a subscription for monthly to we added in the annual and like, "Oh, cool, there's some annual revenue." Then we made the annual the default select and was like, "Oh, wow, there's a lot more annual revenue." And then we went into the like Tolan's like toggle of like, "Cool, pay us first, but you can like toggle it off," and like that made more money.
KobyAnd then the other like major learning is that you want to have a enough variety of uh subscription options. So like there's some people that want weekly, and there's some people that want monthly, and there's some people that want annual. So it's kind of like an optimization game of, how do you like pro- provide those options in a way that like doesn't hurt anyone, but like allows everyone to like self-select into like the thing that they want …
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Tags: annual-plan, default-plan, plan-mix