DOWN · B2C · casual dating app
Treat the App Store page as the main storefront and optimize it constantly
80-90% of organic downloads from store search; 300K+ downloads a month
Workedaso
What they did
Treats App Store optimization as rent already paid (30% of sales go to Apple/Google), so the store page should be the best storefront possible. Competes on roughly the top 20 keyword searches (dating app, hookup app, casual, relationships, matching) since most traffic comes from keyword search, not category browsing; continuously A/B tests icon and screenshots.
What happened
80-90%+ of organic downloads come from ASO; over 300K downloads a month, ~4M a year
- Stage
- Scale (mature app)
“pretty much all of our organic downloads, not you know, maybe 80 to 90% plus, from App Store optimization.”
“And we get over 300,000 downloads a month, and uh closing in on 400k, four 4 million, sorry, a year.”
Related topics
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