Post 3 videos a day showing your face and the app, on every platform

Pat Walls… the web app," and you built it really fast. And the mobile app you built has done over $15,000 in the last month, which is super crazy to think about. But I'm sure just building it didn't make all the customers come, right? Anybody can build a guitar app right now and they may not make a single dollar. So, let's talk about growth. How did you actually get users for this app? How'd you get your first users and how'd you kind of scale it out?

KyanYeah, for sure. So, my marketing approach was dead simple. The first video I actually ever posted about ToneAdapt went viral overnight, and I realized quickly it's not just about one viral video, but it's about repeating that process consistently and turning that attention into real paying subscribers. So, my marketing approach was very simple. I posted on social media three times a day, reposted across as many platforms as I can, Instagram, TikTok, YouTube, Facebook, and I put my face behind the brand immediately to build trust with users from day one and have them almost feel like they are joining the journey with me as I continue to make improvements to the app, add more gear, and make the entire thing better. When formats converted, I scaled those formats aggressively.

Pat WallsYou mentioned one thing that I thought was interesting, is that you decided to put your face behind the brand immediately. Were you not like embarrassed to like put your face out there and like be super cringe or like Had you already done that or what what are your thoughts and advice for people who might be thinking of doing the same?

Pat WallsI talk to a lot of people, they have maybe an idea, but they almost have this like obsession with perfection and they build all these features and, uh, it ends up being this like thing that doesn't even really work that well. What would be your advice around that?

KyanYeah, I'd say ship V1 on the web right now. You can ship a web app today and get someone to pay for your products by tonight if you ship on the internet. Don't spend hours picking a logo, don't polish anything, just build something, put it on the internet, and charge money for it. You'll be getting revenue from day one and feedback for improvements when you eventually build out the mobile app. I'd say post about it every single day on social media. This is where I see so many people quit. They build an amazing product, it looks beautiful, it solves a great problem, and they never get anyone's eyes on it. Commit to posting three times every single day for at least a month, and I guarantee you will make money and get users. Show your product solving something in real time, and you might not go viral on day one, but you'll figure out which formats convert and which don't. If you aren't posting your product for people to see, then nothing else here matters. You honestly don't even think about what you're posting. Any content is better than no content at all. Every time you post content, someone is seeing it and someone will be willing to go and use your app.

KyanOnce you find a piece of content that works, this is where it gets a little bit easier. Uh your first piece of content that converts is now your template for everything else that you're about to do. Remake it 50 times with tiny variations, hire UGC creators to copy that exact same format 60 times a month, put money behind it on Meta ads and TikTok ads. Once you find this format that converts, you need to ride it until it dies. That's the entire …