ToneAdapt · B2C · guitar tone matching app
Launch a paid web version in a week, then build the iPhone app later
iOS app made ~$14K with 397 subscribers in its first month
What they did
What happened
- Stage
- Launch, then ~4 months later
In their words
The First App I Ever Built Makes $25K/Month
Pat WallsI talk to a lot of people, they have maybe an idea, but they almost have this like obsession with perfection and they build all these features and, uh, it ends up being this like thing that doesn't even really work that well. What would be your advice around that?
KyanYeah, I'd say ship V1 on the web right now. You can ship a web app today and get someone to pay for your products by tonight if you ship on the internet. Don't spend hours picking a logo, don't polish anything, just build something, put it on the internet, and charge money for it. You'll be getting revenue from day one and feedback for improvements when you eventually build out the mobile app. I'd say post about it every single day on social media. This is where I see so many people quit. They build an amazing product, it looks beautiful, it solves a great problem, and they never get anyone's eyes on it. Commit to posting three times every single day for at least a month, and I guarantee you will make money and get users. Show your product solving something in real time, and you might not go viral on day one, but you'll figure out which formats convert and which don't. If you aren't posting your product for people to see, then nothing else here matters. You honestly don't even think about what you're posting. Any content is better than no content at all. Every time you post …
KyanOnce you find a piece of content that works, this is where it gets a little bit easier. Uh your first piece of content that converts is now your template for everything else that you're about to do. Remake it 50 times with tiny variations, hire UGC creators to copy that exact same format 60 times a month, put money behind it on Meta ads and TikTok ads. Once you find this format that converts, you need to ride it until it dies. That's the entire …
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Post 3 videos a day showing your face and the app, on every platformFirst video went viral overnight; 100K+ users and ~$25K/month within 5 months
- Remake your best-converting video 50 times, pay creators to copy it, then run it as adsFounder says he scaled winning formats aggressively; no separate numbers
- Pick a problem from your own hobby, then ask others in Reddit and Instagram commentsMany guitarists had the same problem and no real fix existed
- Offer a $10 weekly plan next to a $60 yearly plan
Tags: web, ios, web-first, charge-day-one, vibe-coding, mvp, stripe