GTM Sauce

ToneAdapt · B2C · guitar tone matching app

Offer a $10 weekly plan next to a $60 yearly plan

Unknownpricingpaywall

What they did

Subscription tiers: $10/week and ~$60/year, on web (Stripe) and iOS (RevenueCat); paywalls and experiments run through Superwall on iOS.

In their words

The First App I Ever Built Makes $25K/Month

Play from 1:48
1:29

Pat WallsThis is crazy. Usually, people don't get this lucky. They don't They don't hit it right on their first try, which is one of the reasons why I wanted to bring you on. Super cool app that you built and it's absolutely crushing in five months. Let's talk about that. Can you explain the app that you built in a few sentences, and then can you pull up your revenue screenshots to show that this is actually making $25,000 a month?

1:48

KyanYeah, for sure. So ToneAdapt is a website and a mobile app for guitarists that allows any user to sound like their favorite song in under 30 seconds. Every guitar, amp, and pedalboard sounds slightly different or has slightly different settings. ToneAdapt bridges the gap between guitarists and their gear, telling them exactly how to set up their rig to sound like any song they want. We have different tier subscriptions. So we have weekly prices for $10 a week, and we have annual plans for around $60 a year. Yeah, so we launched originally as a website, and then we also have a mobile app as well. So combined revenue between the website and the mobile app, we've done over $25,000 in the past four weeks.

2:26

KyanYesterday, the last 4 weeks on the Stripe dashboard, you could see we've done around $11,500 in revenue. Uh this the past 4 weeks on the mobile app, you can see we've done another $14,000, and have over 397 active subscribers, all in the past month since we've launched the mobile app. So this is my growth in the past 3 months. We've done $45,000 on the website, and we have 1,400 new subscribers in the past 3 months.

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Tags: web, ios, weekly-plan, annual-plan, superwall