Remake your best-converting video 50 times, pay creators to copy it, then run it as ads

Pat Walls… the web app," and you built it really fast. And the mobile app you built has done over $15,000 in the last month, which is super crazy to think about. But I'm sure just building it didn't make all the customers come, right? Anybody can build a guitar app right now and they may not make a single dollar. So, let's talk about growth. How did you actually get users for this app? How'd you get your first users and how'd you kind of scale it out?

Kyan… approach was dead simple. The first video I actually ever posted about ToneAdapt went viral overnight, and I realized quickly it's not just about one viral video, but it's about repeating that process consistently and turning that attention into real paying subscribers. So, my marketing approach was very simple. I posted on social media three times a day, reposted across as many platforms as I can, Instagram, TikTok, YouTube, Facebook, and I put my face behind the brand immediately to build trust with users from day one and have them almost feel like they are joining the journey with me as I continue to make improvements to the app, add more gear, and make the entire thing better. When formats converted, I scaled those formats aggressively.

Pat WallsYou mentioned one thing that I thought was interesting, is that you decided to put your face behind the brand immediately. Were you not like embarrassed to like put your face out there and like be super cringe or like Had you already done that or what what are your thoughts and advice for people who might be thinking of doing the same?

Kyan… users. Show your product solving something in real time, and you might not go viral on day one, but you'll figure out which formats convert and which don't. If you aren't posting your product for people to see, then nothing else here matters. You honestly don't even think about what you're posting. Any content is better than no content at all. Every time you post content, someone is seeing it and someone will be willing to go and use your app.

KyanOnce you find a piece of content that works, this is where it gets a little bit easier. Uh your first piece of content that converts is now your template for everything else that you're about to do. Remake it 50 times with tiny variations, hire UGC creators to copy that exact same format 60 times a month, put money behind it on Meta ads and TikTok ads. Once you find this format that converts, you need to ride it until it dies. That's the entire formula. You need to post relentlessly, so you have one winner, take that one winner, and pour gasoline on it until it doesn't work anymore and then repeat.

Pat WallsAll right, so I mean one thing that I love about this kind of playbook that you shared is just posting content every single day. There are a million tone guitar tone and tune apps. I'm looking on the App Store right now, but yours shows up after the sponsor results as number two for the keyword guitar tone, and there's a lot of reasons why, but I think one of them is that you've just been sharing it so much on social media, like you mentioned, …