Try weekly plans for a skill that takes months to learn

Yoav Sharon… However, when you look, and I'm always sorry for always going back to our users and how they use our app, you want to learn a new skill. This takes time. You cannot judge yourself every week. Oh, do I already know how to play the piano? Am I more confident in singing already? No, this takes time. So, having, yes, it's a low friction, but having this on every week, are you sure you want to pay? Are you sure you want to pay? It's not that easy.

Yoav SharonSo, I think when we think of usage, the longer plans make more sense for how people learn new skills. However, you're right that there is this other side of reducing friction upon checkout. We've tested it in some of the apps, not in the bundle in some apps, but right now we're not offering anything.

David BarnardAnd that says a lot. And I love your point too, that even on a monthly, there is a little bit of a commitment like, "Hey, I paid 40 bucks or 30 bucks or whatever the price is and I'm going to make use of that. I'm going to actually..."