Simply Piano · B2C · piano learning app
Build a version for each new headset in time for its launch
Not about ROI yet; bet on the future
What they did
What happened
In their words
How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
Yoav Sharon… people experience them in an augmented reality, it's a different game. It's a different game. Of course, one day everyone, this is how people will learn how to pay the piano, to pay the guitar, to sing, to draw. For us, you touched it, I cannot say, but definitely some of the design partnerships that I mentioned earlier are around these areas. And for us, we really care to be like Jacob, like you said, at the forefront of all of these releases.
Yoav SharonAnytime that we learn that a new device is coming up, we try to understand, okay, this form factor, which of our products will benefit the most from that form factor? And it differs across apps and across devices. And at that point, we set up, again, another pod where we are working very fast and very closely with the platform to make sure that we can have a product as early as the release of that device others. I agree with you. It's not about an ROI right now or the direct revenues, but it's definitely the direction of the future and we really believe in that future. So, we want to be there very strongly.
David BarnardYeah. And I'm such a huge Vision Pro fan. I mean, it's too expensive. It's too heavy.
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More from this episode
- Send Facebook ad clicks to a short web quiz and paywall, not the App Store~20% of revenue from web; Facebook worked for the first time
- Sell a bundle of all your apps on the web, where you can explain itGuest says it works well; no numbers
- Offer a family plan with up to 5 profiles that covers every appMulti-app, multi-profile accounts retain best in every cohort
- Mark songs in the piano app that you can also sing in the singing app
- Switch off app ads in one country and web ads in another to spot overlapShowed where apps and channels cannibalized each other; no numbers
- Launch each new hobby as its own app, run by a small independent teamPiano ~80% of its category; Draw revenue grew ~6x last year
- Meet your Apple and Google account managers every two weeks and share your roadmapGot early beta access and design partnerships; no numbers
- Lean on monthly plans once people keep renewing month after monthHigher LTV on monthly than annual in Simply Piano; no numbers
- Test annual discounts as deep as 60-75% off monthlyGuest calls discount depth a valuable lever; no numbers
- Try weekly plans for a skill that takes months to learnTested in some apps; none offered now
- Price each country with your own Big Mac-style index, not currency conversionBig ARPU jump in most countries; a few didn't work and were adjusted
- Pick one country by upside and confidence, then fully localize songs, screens and storeAll Japan metrics grew except paywall conversion, which fell
- In Japan, swap the clean paywall for a long page with company story and reviewsPaywall conversion 'skyrocketed' after falling with the Western-style paywall
- Use AI to bring a kid's drawing to life in the first sessionRaised ARPU; parents share results on Instagram; no numbers
- Turn the features users love most into your adsGuest says it works; no numbers
- Show a soft paywall after onboarding, then keep it only for kids' accountsBig early ARPU win; adults without a piano didn't stay, so kept it for kids only
Tags: vision-pro, android-xr, new-platform, xr, early-adopter