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Simply Piano · B2C · piano learning app

Build a version for each new headset in time for its launch

Not about ROI yet; bet on the future

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What they did

When a new device is coming, decide which product fits the form factor best and set up a pod working closely with the platform to have the app ready at the device's release (e.g. Simply Piano on Vision Pro, with a Carnegie Hall standing-ovation moment at the end of the first course).

What happened

Explicitly not measured on direct revenue or ROI today.

In their words

How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply

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Yoav Sharon… people experience them in an augmented reality, it's a different game. It's a different game. Of course, one day everyone, this is how people will learn how to pay the piano, to pay the guitar, to sing, to draw. For us, you touched it, I cannot say, but definitely some of the design partnerships that I mentioned earlier are around these areas. And for us, we really care to be like Jacob, like you said, at the forefront of all of these releases.

Yoav SharonAnytime that we learn that a new device is coming up, we try to understand, okay, this form factor, which of our products will benefit the most from that form factor? And it differs across apps and across devices. And at that point, we set up, again, another pod where we are working very fast and very closely with the platform to make sure that we can have a product as early as the release of that device others. I agree with you. It's not about an ROI right now or the direct revenues, but it's definitely the direction of the future and we really believe in that future. So, we want to be there very strongly.

David BarnardYeah. And I'm such a huge Vision Pro fan. I mean, it's too expensive. It's too heavy.

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Tags: vision-pro, android-xr, new-platform, xr, early-adopter