Use AI to bring a kid's drawing to life in the first session

David BarnardSuch a great insight. Well, as we wrap up, I'm going to ask you the three questions I now ask every guest kicking off with what's the most impactful experiment or change you've implemented this year, your biggest win?

Yoav SharonI can talk about a fantastic test that our product team in Simply Draw did where it ... Of course, we didn't talk about how we use AI across all of our work, but we use it very, of course, extensively and heavily and they used AI to bring the drawing that the kid was just finished drawing, bring it to life and this gave the kids excitement and something to be proud of that they were running to their parents to be proud. "Look what I did. Now the parents at that point, what did they see? They saw that, hey, this app that my kid is using is not just spending time on another app, it's very positive screen and they could see the value of the app.

Yoav SharonSo, when we introduced this during first time user experience, it really increased ARPU because parents could really understand, "Hey, this product worth me investing in it." So, this was an amazing, I think, win from our product team. It was something that they do these social shares where they share organically, parents share organically on Instagram like, "Look what my kid, eight-year-old kid did." And it's a delight. It's a delight. You see them, it's really a fantastic way to see.

David BarnardHave you found that feature to perform well as an ad creative? Once you launched that feature and saw it really take off, are you actually using that in ads? Because sometimes, that's a fun way to get a really high performing ad is to find that kind of magic moment.