Sell a bundle of all your apps on the web, where you can explain it

Yoav Sharon… us to reach new audiences that weren't able to reach them before that. We can talk about this, but I think the last point is exactly to your point, we're able to offer them this bundle offering. When you do your app campaign, you send someone to the app store, they are now going to download Simply Sync, Simply Draw, Simply Piano, but when they get into some kind of a web experience that is where you can really tell them, "Oh, welcome to Simply."

Yoav SharonIn Simply, you can access all those apps. So, this is where we're able to market our bundle offer. And definitely we are doing it in the web and it's really working well for us.

David BarnardIt's kind of fascinating to me how Apple's rules shape how you develop a business because in some ways pre ATT where you could deterministically see that somebody saw an ad for Simply Guitar, maybe in that world it would've made more sense to have one app that has everything in it because you can do an ad for Simply Guitar, you can deterministically see what ad they saw and then put them through an onboarding that takes them through Simply …