GTM Sauce

Practitioner pattern · Matt Espinoza (Founder of Clover, which sells the cloning, multi-country account and AI search/Reddit seeding services he recommends)

Comment your own top-20 list in Reddit threads that ChatGPT already cites

Claims one cited thread can rank you across 5 prompts and 3 AI engines

Workedseocommunity

What they did

Two approaches. Post seeding: write a post with the title/body of an already-cited post to outrank it. Comment seeding: in the exact thread being cited, add a high-value comment with your own ranked list (e.g. 'top 20') featuring your product, or reply to the cited list ('my favorite is number five') several times; AI engines increasingly cite a comment rather than the post, and re-read threads on refresh, so editing a cited list to feature only yours changes answers. Clover uses ~4,000 owned subreddits and owned/customer accounts to keep posts and comments live.

What happened

Guest says a single cited Reddit URL covered 5 prompts across ChatGPT, Gemini and Google AI Overviews; no client numbers.

In their words

Matt Espinoza - The NEW App Content Strategy Dominating in 2026

Play from 35:21
30:54

JosephAnd there's like a lot of existing SEO tools for that uh where you can just like you search up any SEO tool and then you just find like regular Google search queries uh you find the volume on that, and you estimate 30% of that volume is probably going to LLM searches, then. Interesting. Is there like a particular method you like to use to find those queries?

Matt Espinoza… other social platform. And so in the last uh 3 weeks, I would say that Gemini, Perplexity, a lot of these other tools, even AI overview from Google, have increased the community aspect, so Reddit, Quora, Pinterest, uh citations over what it used to be. And so, we've actually noticed that across the board, and I'll quickly show you what that looks like. For example, if the search query here would be Best Mobile App Development Agency for an MVP, and you can see that this particular Reddit URL is being cited for these five search queries. And these are really good search queries, and they're not just being cited for Chat, they're also being cited for Google AI overview and Gemini. And so, if you just uh are able to take on this one Reddit post, you end up automatically being cited in five different prompts, cuz they're all being cited across each of these, but not just five different prompts, three different channels. So Gemini, ChatGPT, Google AI overview. So sometimes it's Gemini, sometimes it's Google AI overview, are all citing this one URL. And so, when you actually view the post details, you can see that they're actually just listing out uh different uh ones, it's kind of an open question on the right development agency, and then the comments is actually what's swaying the objections on which is the best one. But if you were to simply just rank or you know push um the one that you recommend, uh you essentially get automatically be ranking on that particular search query. And you can …

33:18

JosephSo then what is the actionable step once you have all of all this intel?

34:56

JosephAre you creating these Reddit posts yourself? Like you're finding all the So step one, you you figure out the search terms on Google, then you uh translate those over to LLM prompts, you search up with the LLMs uh those prompts, and then you look at the citations. And then once you see the citations, are you basically cloning the citations with your own like Reddit posts and your own Reddit comments?

35:21

Matt EspinozaThere's two ways to approach it. One is that you can either do post seeding or comment seeding. So post seeding would be we already know this title and this general body of text is ranking, which means if we can outrank this post, we can essentially push this one uh down and have ours higher. Uh So, that's one way to approach it. The other way to approach it is comment seeding. Uh And so we we kind of do both, cuz there's a lot of ones to kind of attack. So comment seeding would be uh this particular user, as I showed, it gave some really good value on the top 20, and so we typically ha- have our own hot take about these are our definition of of the top 20, and so that essentially allows for both options to exist, and then uh have it where this one becomes more value add to then …

36:04

JosephAnd would you place that comment in the same exact Reddit post?

36:09

Matt EspinozaThat's right. We post it in the exact same Reddit post cuz we know that Reddit post and the comment is being cited. What you can also do is uh comment on the existing one that's already being cited. And so, if you list out the top 20, you could be like, "Actually, oh my favorite one is number five," and have that's being said five different times. And so, that entire thread is the one that's being cited, and so even the sentiment of the initial analysis is the one that's being being mentioned. And so with that particular thread a thread case, uh it's that, you know, everyone saying that's great list, that's a great list, so that becomes a source of truth in terms of how search is being determined.

36:42

JosephYeah, so you can just see where the traffic is going, and then just put your comment in that existing thread. And then the other way is to create your own thread, you know, create your own Reddit post probably like in the same subreddit or like similar subreddits, and then you're iterating on whatever the the top performing one was before. Is there like a a specific method to that, like does the tool help with that at all?

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Tags: reddit, chatgpt, gemini, google-ai-overviews, ai-search, reddit, comment-seeding, post-seeding, citations