Add Canada to your US campaigns, organic or paid

JosephAnd then that that's all in addition to like US and Canada, you're you're Exactly. Yeah, of course.

Matt EspinozaE- Even if you think about it, if you don't want to do translation, just launch a Canadian-speaking audience ad. And so anyone who's done ads knows that if you run US campaigns just from uh US, and then you just, you know, add Canada as an option for people that catch your ads, it's an easy 20% lift on any ad set. The same is true for organic. You just add Canada on top, <chuckle> and then you get more views uh cuz people have not seen the same content piece.

JosephIt's so obvious to someone who lives in who who like is from Canada <laughter> that you should do this, but like it like for some reason, I feel like America like US people are just like so US-centric that we just forget that like, oh, Canada is like almost the same purchasing power, almost the same like conversion rates on on ads and organic and stuff, so yeah, easy low-hanging fruit there. Yeah, did you have like any other case studies to …