GTM Sauce

Practitioner pattern · Matt Espinoza (Founder of Clover, which sells the cloning, multi-country account and AI search/Reddit seeding services he recommends)

Post your winning videos again from accounts in Spain, Germany and Australia

~20% more views per new country added

Workedlocalizationorganic-short-video

What they did

Create posting accounts per country (Clover supports 20; set half TikTok/half Instagram, age, gender, bio, search terms per account). Relaunch proven videos there: replace on-screen text with translated text in the native TikTok font, or sub, dub and lip-sync the creator into the local language/dialect. Best countries: Spain, Germany, Australia; secondary Italy, Brazil. Can be automated: pull niche videos over 1M views, translate, remove captions, add translated overlay, publish, with optional human approval.

What happened

Each new country adds ~20% views on top of the existing campaign (1M/month -> +200K).

In their words

Matt Espinoza - The NEW App Content Strategy Dominating in 2026

Play from 12:49

Joseph… three different apps and like sold each of them for multiple six figures each. Often times, when he sold his app, the buyer was trying to buy because they were going to internationally expand, and they saw like a 5-10x potential. But instead of instead of doing that, you could just launch in all the countries yourself. <chuckle> <snort> How What about the language part? Like are you um uh are you like doing different languages at the same time?

Matt Espinoza… audience ad outside of North America. And so, we had the video subbed, dubbed, and also mouth-synced into German. The text also changes based on what they're speaking from the original video. We just switched it to German, and then this mouth-speaking audience, which is the hardest part, is that, you know, there's different dialects, and so even if someone speaking Spanish, the text that would could be a different type of Spanish. We actually have it matched, and so whatever the person is speaking is the right translation type um of the German that's is the dialect that's supposed to be said. And then we take the exact same content, and then launch it on the German account. And then that alone adds about a 20% lift across any view campaign per new country we we set. And so if you're doing, let's say, a million views a month already for your campaign, just by launching into a new country set, uh typically there's around five that work super well, Germany is one of them, uh you can then add additional 200k views on top of the existing a million you're already existing uh doing per month.

14:43

JosephAnd you said that Germany, for this campaign, was the highest converting? Why Why was Why do you think it was higher converting than like US, for example?

15:28

JosephYou said there were a few countries that have performed the best so far for you, which which ones are those?

15:33

Matt EspinozaThe easiest lift is is honestly Spain, so you can kind of do a couple areas within Spain within the platform. Uh Germany is like another big one as well, and I would say uh Australia is also adjacent enough where generally most people in Australia like have high purchasing power. So I think those top three are the ones worth worth exploring, with like secondary being like Italy um or like Brazil.

15:55

JosephAnd then that that's all in addition to like US and Canada, you're you're Exactly. Yeah, of course.

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Tags: tiktok, instagram, international, translation, dubbing, lip-sync, multi-account