Practitioner pattern · Matt Espinoza (Founder of Clover, which sells the cloning, multi-country account and AI search/Reddit seeding services he recommends)
Post from many accounts on real phones, 2-3 posts a day each
What they did
In their words
Matt Espinoza - The NEW App Content Strategy Dominating in 2026
JosephThat was really fast. Are you like making these on virtual devices?
Matt EspinozaNo, we we use physical devices to uh to create the accounts. It's a mix of physical devices and then renting other people's phones, just because to to be able to do the physical side at scale with the amount of people we're bringing in, you know, it's near impossible to kind of bulk order a bunch of phones. And so, we also uh do around half of our campaigns uh by just renting other people's uh existing phone uh situations.
JosephFor the other countries, if you want to launch like globally in multiple other countries, you're like renting those, probably?
Joseph… pretty much copy-paste virality. And then it alerts you when it detects new breakout formats that would also work for your app. This is the only growth tool I 100% vouch for on this channel, because there's a ton of Gen AI content tools out there, but none of them tell you what to make. Spytok makes sure you're never in the dark about what's actually working now. I'll put the link in the description. Okay, that's cool. What What else you got?
Matt Espinoza… the budget, so I can choose that it will stop uh running after you hit a million views. I can choose the start date, in this case, I'll just choose like halfway throughout next month. Uh I can also choose the region, so in this case, I have um 13 uh accounts based in the US, 13 accounts based in TikTok. Uh Unfortunately, I don't have any other accounts anywhere else, but if I wanted to choose, let's say, Canada-based, you see there's no accounts available, but I want to choose, let's say, US-based, I can see what other campaigns they're currently running for, so they're not double-dipping. Uh In this case, I'm just going to choose these two, and what's really interesting here is that each of these accounts are locked to do two to three posts per day. It is a random variable, so it's not um as you know, forced to be two or forced to be to three, and then I could click on next. See they're busy in other campaigns, but I can still schedule content. And here is kind of the template that I was showing before, and so I can actually just choose this one example case, choose the playbook, these are the three posts that are going to be published, and then I'll have them auto-schedule for September 15th for the just these three or these two accounts that I've chosen. All I have to do is click on publish, and it'll be able to launch uh those campaigns. It's telling me to randomize the music for more variants, and then I can click on publish right after.
JosephYou're paying CPM for these campaigns?
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More from this episode
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- Dub a 37M-view video into German and post it from a German accountNo German numbers given; Germany was already their best market outside North America
- Add Canada to your US campaigns, organic or paidAn easy ~20% lift, per the guest
- When a creator video passes a view mark, swap its hook or demo and repost elsewhereNo results given; pitched as 5x testing volume per creator
- Pay ~$3 a post plus a tiny CPM for copies of winners; pay CPM for experimentsBase-plus-performance deals run as low as $3/post plus $0.30-0.50 CPM
- Check 2,000 AI prompts, guess their volume from Google, and find the cited pagesPart of a program generating ~150M AI search views across clients
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Tags: tiktok, instagram, account-farm, phones, posting-cadence, multi-account