Walk into local businesses and show them the product in person

… You didn't have any customers. You didn't have any revenue, but you were able to hire all these people. How did you like afford that? >> run a marketing agency for 10 years, which still had like 70 plus clients paying like website hosting. So, I used my like very precious income that I did have to live to basically fund the start of this and try [music] and transition out of the agency into this full time. So, I was very very fortunate that the

past business was still like actively running without a whole lot of like attention required, but needed that income to kind of be able to hire staff to then get the product up and running. >> Awesome. Can you tell us a little bit more about how you grew this business from zero to over $50,000 a month in a relatively short time frame, like a year, year and a half. So, tell us a little bit about that growth. How did you get that initial traction? >> Door-to-door sales, essentially. Like, [music] going and showing people our product. Initially, we showed it on an iPhone and they'd go, "Oh, what is it?

It's like an app." And I'm like, "No, it goes on your website." There was a lot of confusion about what the product actually was. Then we switched to iPads. One of our early staff was like, "Why don't we just show it on like an iPad so they can understand that it's like embedded onto a website? [music] They can see it's in their branding." So, we switched to iPads and then printed like brochures explaining what the product was. And that quickly kind of got us really early [music] traction where it's like when you show someone the problem they have and you can explain it quite [music] clearly, like, "You can't get sales outside of hours. This fixes that."

They're very open to trying something new that they're being shown in person with a real [music] person, which has then led to us being able to get bigger clients because they go, "I've seen you guys everywhere. A lot of people must [music] trust you." Um, but we didn't have any connections to get into those bigger clients if we didn't do the hard work of getting the smaller ones first. >> Mhm. That's awesome. Just tell me a little bit of how you …

… kind of kept being interested or kept showing kind of interest in the product, and we kind of adapted it to suit their needs as their kind of business type. >> Cool. You know, for someone watching who's maybe getting some inspiration and saying, "Oh, maybe I'll go door-to-door, find people in my local area." What would be kind of your advice or playbook for them? >> Definitely starting, it is incredibly intimidating. You're about to show them

something you put like your love and effort into, and then they're either going to like it or they're going to just rip it to shreds. But if you really do love your product, that's the feedback you're actually looking for. And maybe it doesn't end up being a product for trades, and [music] they'll tell you why directly to your face. But sometimes we've even had certain types of businesses refer us to the right business being like, "Ah, this has no use to me whatsoever. However, you should speak to my friend because this [music] would work so well for his business." >> Yeah. Cool. Let's switch gears and go to the

tech stack. What's the tools or tech stack that you used to build this business or that you used to still run your business on a regular basis? >> So, AWS is 150, which I absolutely love cuz that's like the essential biggest [music] part of our business is the hosting. Slack 120, Google Workspaces 130. Zapier 500, so we do use a lot of like AI voice credits. And then Twilio being 4,000, which is a huge part of our SMS cost, which is another part …