Put a 'Book online' button on each client's Google listing, not just their website

… and what's your story? >> My name's Tom, and my brother and I built Avenue together with a team. We do $85,000 a month in revenue now in Australian dollars, and we built a website widget for trades [music] and electricians and mechanics. Today, I'm excited to share kind of a bit more about how we got to where we are and what we do. >> Tom, that's so awesome. I'm super excited to talk about the widget aspect of this, the trades aspect of this. I

think this is going to be really interesting. But let's take a quick step back and just tell us about Avenue. What is it? Who are your customers? Pull up your website. Tell us a little bit about the business. >> Avenue is a website embed, so it goes directly onto the client's website. It just offers all their services in a visual way. That way, they can kind of be guided through to a purchase or even put through an inquiry. It does go onto Google reservations as well. So, we go onto their Google My Business profile, also. >> Cool. So, this kind of looks like one of those widgets that you see on websites

to help you book a call with somebody or I've used something like this to book a call with like my barber. Is that the same thing or is it a little bit different than that? >> I think the back end is very fundamentally different cuz of the automations that we built for them, but yes, essentially it's solving like an age-old problem. I have money, I want to buy from a service business. Why do I have to call them? Why do I have to kind of send them …

… you used to build this business or that you used to still run your business on a regular basis? >> So, AWS is 150, which I absolutely love cuz that's like the essential biggest [music] part of our business is the hosting. Slack 120, Google Workspaces 130. Zapier 500, so we do use a lot of like AI voice credits. And then Twilio being 4,000, which is a huge part of our SMS cost, which is another part of our product. The last shot to find like very

specific leads, and then of course, Claude. Everyone's using Claude, we're no different. We need it to survive at this point. >> Cool. So, we've been talking about this widget, you know, used for these trades, and you've told us a little bit about the story. Now, I want to see it. Can you just give us a little quick demo of how this widget works? >> For sure. So, this one of our clients, first thing they get is a book online button with Google. So, it's actually partnership with Google directly. They click on that, they come through to the client's branded form, where they can

kind of tap through the product. If customers exit out of it, they're actually sent back to the customer's website, where we also have embedded the product directly on the website as well. So, that way clients can kind of contact them through Google, or they can contact them directly through the website, leading it all to one place, essentially. >> I love that. The final question that we ask all founders to come on to the channel is, you know, if …