Pitch every open business on the street, then focus on whoever responds best

… it on like an iPad so they can understand that it's like embedded onto a website? [music] They can see it's in their branding." So, we switched to iPads and then printed like brochures explaining what the product was. And that quickly kind of got us really early [music] traction where it's like when you show someone the problem they have and you can explain it quite [music] clearly, like, "You can't get sales outside of hours. This fixes that."

They're very open to trying something new that they're being shown in person with a real [music] person, which has then led to us being able to get bigger clients because they go, "I've seen you guys everywhere. A lot of people must [music] trust you." Um, but we didn't have any connections to get into those bigger clients if we didn't do the hard work of getting the smaller ones first. >> Mhm. That's awesome. Just tell me a little bit of how you landed on kind of working or building an app or building this widget for this particular type of customer. >> So, we definitely fell into it. Like, when we first went door knocking, we

didn't skip a business. So, we'd even go into like music [music] studios, electrician repair shops, like anything that was open, we would walk in and basically just try and show them our product. What we found from like taking action and doing that was the trade started to respond to us better and better. And [music] it kind of revealed itself that they're no kind of people. They're very direct in their feedback. They don't like giving money away if something doesn't pay for itself. And that's kind of exactly what we needed. We wanted really tangible results, so we weren't

just building something that was kind of based on hype temporarily. We wanted to build like long-term clients. So, trades kind of found us. We we went looking, but they kind of kept being interested or kept showing kind of interest in the product, and we kind of adapted it to suit their needs as their kind of business type. >> Cool. You know, for someone watching who's maybe getting some inspiration and saying, "Oh, maybe I'll go door-to-door, find people in my local area." What would be kind of your advice or playbook for them? >> Definitely starting, it is incredibly intimidating. You're about to show them

something you put like your love and effort into, and then they're either going to like it or they're going to just rip it to shreds. But if you really do love your product, that's the feedback you're actually looking for. And maybe it doesn't end up being a product for trades, and [music] they'll tell you why directly to your face. But sometimes we've even had certain types of businesses refer us to the right business being like, "Ah, this has …