Have a developer friend build a rough version to prove it can be done

… that clicks. >> Cool. So, how does that lead to this particular idea, this widget that you built? >> I think realizing that this was a problem I kind of obsessed over where I was like, "Why is it so difficult to inquire with such upstart businesses yet they seem to make like heaps of money?" And just thinking surely there's a better way they could do this. Leading to the fact that it was like I didn't have any coding experience. I'd never

kind of designed anything myself, but I knew what it would take to kind of put the team together to get these things and seeing that anything I'd previously done had some success, I was like, "Why couldn't we do this? Like why not me? If we started, just give it a go." >> Yeah. You don't have technical background. So, how did you build this? What was sort of the timeline like? How long did it take you from idea to a working project that is now, you know, scaled to, you know, over $50,000 US per [music] month? >> February last year, I had a friend that

was a developer and he kind of helped like create like the MVP basically to see that it could be done. What we're kind of talking about like embedding it >> [music] >> naturally into a client's website. Once we kind of saw the layout begin to come to life, I kind of went all in at that stage. So, I hired like a lead designer that could actually make them look better. I hired like a head developer that could actually build out the back end and then we hired like a front end developer. Yet we had zero revenue. So, on paper, terrible idea. Don't recommend it at all. But [music] with that gave us the

confidence to sell into these bigger companies that we kind of needed to get on board to pay us to kind of make it possible. >> Yeah, for sure. You didn't have any customers. You didn't have any revenue, but you were able to hire all these people. How did you like afford that? >> run a marketing agency for 10 years, which still had like 70 plus clients paying like website hosting. So, I used my like very precious income that I did have to live to …