Fleet · B2B · laptop rental for companies
Sell each 36-month laptop rental contract to a bank for cash on day one
Funded ~50,000 devices with no VC; bank keeps ~10%, carries customer credit risk
What they did
What happened
- Stage
- From launch (2019) to ~EUR 40M run-rate
In their words
How He Makes $40M/yr Renting Laptops for $50/Mo
HostLet me just make sure I understand something. So, let's say your first customer ever, right, they're renting a MacBook Air 13-in with an M3 chip, right, and you're charging them $59 a month. Don't you guys have to go buy the computer for 2K?
Sevan MarianOur contract are uh are are 24 or 36 months contract. Uh so, it's not like it's not monthly. You know, the customer pay monthly, but cannot like after 1 month say, "Hey, I don't want the computer anymore. I give it back to you," no? Because it wouldn't work as a business model, you know? You have to buy the machine and then you get a machine back, it's I mean doesn't make sense. Uh so, the fact that it's a 36 months contract allow us to resell the contract to a bank, you know? And the bank will pay us up front for the total value of the contract. So, we buy the computer, but we get the the full value of the contract up front, which allow us to to you know to to make our margin and and and our profit, you know, uh from day one. So, if the client goes bankrupt with uh 100 Fleet computer, you know? Um we already got the money for the contract, and it's the bank who take the risk, the credit risk. We don't pre-buy computer and and have them in a warehouse waiting to sell them, no? We work and in like directly with suppliers. So, our suppliers uh delivers the client directly, you know? So, we don't have stock, inventory um risk also. Uh so, it's very very asset-light business model, and that's why we are we can scale, we can double the revenue next month.
HostSo, just to confirm this, right, if someone's paying you 59 bucks a month, right, times a 36-month contract, that's $2,124. You're taking that contract and selling it to a bank, and the bank is wiring you $2,124 on day one, is that right?
Sevan MarianYeah, minus uh their their profit margin. So, they you know they take a 10% rate, you know? So, 2,100 minus 10%. But, yeah.
HostOkay. And have how many how many times have you done that? Have you done that across 30,000 devices over the past 7 years or 100,000 devices?
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- Buy laptops back cheaply when contracts end, refurbish them and resell
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- Sell a paid add-on to secure and remotely manage rented laptops~EUR 1M ARR, a small slice of total revenue
- After a bad year at home, put the effort into opening new countriesGrew 60% in 2024 and 90% in 2025; now in 20 countries
- Replace about half the leadership team when revenue dropsGrowth returned the next year (+60%); many changes at once
- Let every employee sell all their shares in the buyout, then grant new onesEmployees cashed out several million euros; now a key recruiting story
Tags: device-as-a-service, contract-factoring, equipment-financing, bootstrapped, cash-flow