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Fleet · B2B · laptop rental for companies

Rent laptops to startups for ~EUR 50 a month with warranty and software included

Product-market fit at launch; EUR 1.5M revenue in year one

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What they did

Target SMBs and startups that buy computers from Apple or Amazon at full price with no services. Instead of paying ~EUR 2,000 upfront, they rent for ~EUR 50/month, with the guarantee and the free tier of Fleet's device-management platform (real-time fleet monitoring) included. Price sits above the hardware cost because clients pay for financing and service; most revenue is the markup on the rental fee.

What happened

Immediate product-market fit: EUR 1.5M revenue in year one, 3M in year two, 8M in 2021
Stage
Launch (2019)

In their words

How He Makes $40M/yr Renting Laptops for $50/Mo

Play from 1:43
1:42

HostWhere'd you come up with this idea?

Sevan Marian… Uh we had some uh managing director experience uh in uh in different startups and uh and we realized that IT management was was a little bit of chaos in uh for SMBs and startups. So, most of the time SMBs, startup they were buying computers directly with Apple or on Amazon, which is uh you know uh quite costly first. Uh plus uh when there is issues, when you need when you scale, you know, there is uh you have a lot of issues because you behave like uh you know like a a traditional customer. You don't have services in- included. So, we came up with this idea of uh creating this uh device as a service solution, Fleet, to help companies to procure, manage their IT in a monthly subscription. So, instead of uh you know instead of buying uh computer for €2,000, you will rent computer for €50 per month. This is what we do. And you have a whole service included, no? So, guarantee, platform to manage and secure your IT. We launched this in 2019, and we already we like immediately had success, product-market fit, so so it grew very fast. And we realized that we had a very efficient business model. So, we were both profitable, but we'll we were also cash flow positive. That is very important because uh when you don't need working can- working capital to grow, then you can grow without external uh funding, no?

3:35

HostAre you comfortable sharing what you guys grew revenue to before you first your first before you took your first dollar of outside capital?

17:02

HostThe way that you guys actually make money here is, again, the $59 per month contract over 36 months is $2,124. You then sell that off minus 10% to the bank, so you're bringing in, let's say, about $1,800. That's hopefully, though, more than what's going to cost you to go buy the MacBook Air 13. What's the mark-up you typically like to make there?

17:21

Sevan MarianYeah. Yeah, so I cannot communicate exactly on our margin, you know? It's uh it's confidential, but, basically, how do we make our margin? Of course, it's it's it's higher price that the MacBook, of course, uh, but because the client is ready to pay for financing, service, all those things, you know? So, it's we had a lot of things on top, no? Uh we also have a platform, a SaaS that is included to the to the to the rent and uh the platform

17:46

HostOh, you So, you you make money in other ways besides just marking up the rental fees?

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Tags: device-as-a-service, bundling, subscription, smb, startups