GTM Sauce

Fleet · B2B · laptop rental for companies

After a bad year at home, put the effort into opening new countries

Grew 60% in 2024 and 90% in 2025; now in 20 countries

Workedmarket-selection

What they did

First country outside France was Spain in 2022. When the 2023 startup hiring crash cut revenue (clients laid staff off and returned laptops), Spain's traction showed international worked, so the company refocused effort on opening more markets, while also moving upmarket to larger companies. Now in 20 countries in Europe plus the US.

What happened

Revenue from ~EUR 8M (2023) to ~EUR 40M run-rate (2026): +60% in 2024, +90% in 2025, ~+40% in 2026
Stage
2023 downturn, ~EUR 8M revenue

This shipped together with other changes, so the result can't be credited to this alone.

In their words

How He Makes $40M/yr Renting Laptops for $50/Mo

Play from 5:54
5:53

HostHow low did it go?

5:54

Sevan MarianSo, a lot of company were laying off employees, so giving back the computer to us. So, it was a difficult environment. I think the hiring uh in the ecosystem uh decreased by 70%, which is huge, no? So, in this very bad market, we did only minus 15%. So, it was it was it was okay. We stayed profitable, but it was a it was a good year for us because it allowed us also to to work on our product, to reinvent ourselves, to focus on what on what works, you know? Um at this time, we launched our first first outside uh country uh in 2022 was Spain. And we realized in 2023 that uh that our, you know, Spain was working well. I mean uh internationalization for us were was working well. So, we refocused uh our effort in uh growing in more markets. And then from 2023 to 2020 to today, you know, 2026, we scaled a lot, no? So, we grew 60% year on year in 2024, and then 90% near year on year in 2025, we see which is huge. And this year, we I think we are around 40% growth year on year. So, it's we are still growing a lot.

7:10

HostSo when you say you were 8 million peak in 2021, then 2022, you said, quote, you "stabilized" around maybe 8 million, and then in 2023, you declined by 50%. Does that mean you went down to about 4 million of revenue in 2023?

8:12

HostWhat were you saying to those new folks you were recruiting to your leadership team who, when they said, "Okay, I'm ready to join, but let me see your P&L first," they see the revenue decline, they still decide to join, what were you telling them?

8:23

Sevan MarianSo, we had a good story to tell, no? Like, okay, we decreased, but it was a very difficult and challenging environment. The market is going down, but we have ex- we have other le- lever, you know, uh to grow uh including uh you know, going to new markets, going also uh upmarket in term of size of companies we want to target. So, we had a clear stra- strategy in mind. Also, we gave uh equity to people, you know, uh which is also a very good things to attract talents. So, when we did the LBO, uh we allow all our employees to cash out 100% of their equity, which is also a great story. Um so, our employees cash out uh several million euros. We have very young employees that became rich thanks to thanks to our our LBO. And it's also a great great thing to attract talent because now when I when I need to attract a huge talent, I I tell this story of, you know, your equity is not bullshit, no? Uh uh people cash out, and uh and so it's uh it's real paper, no? It's real money. I think what's like make great founders is …

10:05

HostToday, how many folks are full time at the business?

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Tags: international-expansion, downturn, upmarket, europe