Fleet · B2B · laptop rental for companies
After a bad year at home, put the effort into opening new countries
Grew 60% in 2024 and 90% in 2025; now in 20 countries
What they did
What happened
- Stage
- 2023 downturn, ~EUR 8M revenue
This shipped together with other changes, so the result can't be credited to this alone.
In their words
How He Makes $40M/yr Renting Laptops for $50/Mo
HostHow low did it go?
Sevan MarianSo, a lot of company were laying off employees, so giving back the computer to us. So, it was a difficult environment. I think the hiring uh in the ecosystem uh decreased by 70%, which is huge, no? So, in this very bad market, we did only minus 15%. So, it was it was it was okay. We stayed profitable, but it was a it was a good year for us because it allowed us also to to work on our product, to reinvent ourselves, to focus on what on what works, you know? Um at this time, we launched our first first outside uh country uh in 2022 was Spain. And we realized in 2023 that uh that our, you know, Spain was working well. I mean uh internationalization for us were was working well. So, we refocused uh our effort in uh growing in more markets. And then from 2023 to 2020 to today, you know, 2026, we scaled a lot, no? So, we grew 60% year on year in 2024, and then 90% near year on year in 2025, we see which is huge. And this year, we I think we are around 40% growth year on year. So, it's we are still growing a lot.
HostSo when you say you were 8 million peak in 2021, then 2022, you said, quote, you "stabilized" around maybe 8 million, and then in 2023, you declined by 50%. Does that mean you went down to about 4 million of revenue in 2023?
HostWhat were you saying to those new folks you were recruiting to your leadership team who, when they said, "Okay, I'm ready to join, but let me see your P&L first," they see the revenue decline, they still decide to join, what were you telling them?
Sevan MarianSo, we had a good story to tell, no? Like, okay, we decreased, but it was a very difficult and challenging environment. The market is going down, but we have ex- we have other le- lever, you know, uh to grow uh including uh you know, going to new markets, going also uh upmarket in term of size of companies we want to target. So, we had a clear stra- strategy in mind. Also, we gave uh equity to people, you know, uh which is also a very good things to attract talents. So, when we did the LBO, uh we allow all our employees to cash out 100% of their equity, which is also a great story. Um so, our employees cash out uh several million euros. We have very young employees that became rich thanks to thanks to our our LBO. And it's also a great great thing to attract talent because now when I when I need to attract a huge talent, I I tell this story of, you know, your equity is not bullshit, no? Uh uh people cash out, and uh and so it's uh it's real paper, no? It's real money. I think what's like make great founders is …
HostToday, how many folks are full time at the business?
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More from this episode
- Sell each 36-month laptop rental contract to a bank for cash on day oneFunded ~50,000 devices with no VC; bank keeps ~10%, carries customer credit risk
- Have suppliers ship laptops straight to customers; keep only a few spares for swapsAlmost no inventory risk; broken devices replaced instead of repaired
- Buy laptops back cheaply when contracts end, refurbish them and resell
- Rent laptops to startups for ~EUR 50 a month with warranty and software includedProduct-market fit at launch; EUR 1.5M revenue in year one
- Sell a paid add-on to secure and remotely manage rented laptops~EUR 1M ARR, a small slice of total revenue
- Replace about half the leadership team when revenue dropsGrowth returned the next year (+60%); many changes at once
- Let every employee sell all their shares in the buyout, then grant new onesEmployees cashed out several million euros; now a key recruiting story
Tags: international-expansion, downturn, upmarket, europe