A weather app · B2C · host's own app
Add a video to the paywall because people don't read
Host reports really good results; no numbers
Workedpaywall
What they did
Experimenting with a video on the weather app's paywall to show value instead of relying on copy.
What happened
Really good results.
- Stage
- launch
In their words
Sub Club by RevenueCat · Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft“I actually have been experimenting with a video on my paywall in my weather app and have seen really good results.”
Related topics
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More from this episode
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- Microsoft 365: Cap Android install costs far below iOS, since Android users pay much lessAndroid CPI caps up to 50x lower than iOS in some cases
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- Microsoft 365: Show paywall benefits as cards with GIFs instead of lines of textConverted better in tests; no numbers shared
- Microsoft 365: Show the yearly price as a monthly amount, like $8/month for $99/yearVery successful in an A/B test; no numbers shared
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