Microsoft 365 · B2C · Word, Excel and PowerPoint apps
Swap out keywords you've ranked top 3 on for a year; add new ones monthly
Unknownaso
What they did
Update keywords every month. Once a keyword has ranked top 3 consistently for about a year, slowly remove it from the 100-character keyword field to free space for new terms such as AI or Copilot for new features; bring a keyword back if it proves sticky.
- Stage
- scale
In their words
Sub Club by RevenueCat · Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft“We are always, so every month, we have an update, and our paid ASA also kind of guides us.”
“If we are seeing that we are consistently ranked for like, say, a year or so, we can then, you know, slowly take that keyword out and put like an AI or a Copilot”
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