GTM Sauce

BlogToPin · Pinterest pin maker for blogs

Ask only for a website at signup and show pins made from it within a minute

Unknownonboardingproduct-activation

What they did

At signup the only ask is the user's website. Within about a minute the app scans the site and generates a few Pinterest pins from its own images for the user to review and edit. Only then does onboarding ask for settings (pins per day, which pages, which boards), after which it generates a full month of pins in advance, so the core value (lots of pins scheduled in minutes) is shown right away.
Stage
Current product
13:10
“as soon as person signs up, I ask him to add a website.”
Nic
“In around a minute, I'll scan your website, understand what it's about, and create a few Pinterest pins for you to take a look at.”
Nic
14:09
“the very simple value for person is presented right away: that he can get a lot of pins scheduled for him in a few minutes.”
Nic

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