An online coding course · B2C · guest's own course
Build several products for one audience: course, e-book, SaaS, all for developers
$500K+ over six years; no single stream carries the business
Workedportfoliopositioning-niche
What they did
Instead of betting on one big idea, Florin built many smaller income streams, all aimed at developers: content for developers first, then products (a course, an e-book, a SaaS), then a platform where developers learn. He says the mistake is spreading across niches (a fitness app plus a B2B SaaS for creators); the right way is several products that serve one niche you know well, in different ways. The host adds that this lets you cross-sell (a course buyer also signs up for the SaaS).
What happened
Over $500K in six years across course ($180K+), SaaS ($68K + $50K sale), YouTube ($100K+), e-book ($30K+), freelancing, consulting ($14K) and smaller products ($10-15K); if one stream slows, the portfolio still works
- Stage
- 2019 onward, after quitting his developer job
- Effort
- Six years, dozens of projects
“I started creating content for developers, then I created products for developers, and then I built a platform where developers can learn. So, even though it was different products like a course, an e-book, a SaaS, they were all targeting developers.”
“I see people getting it wrong by going over multiple projects at the same time in different niches. They build a fitness app, and then they build a B2B SaaS for creators.”
“None of these streams is massive on its own, but together, they reduce risk.”
Related topics
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More from this episode
- Make content for developers first, then sell them a course and productsYouTube alone earned $100K+; founder says the audience made products easier to sell
- Build one project at a time; automate it before starting the nextCourse still earns passively years later; founder says it also makes projects easier to sell
- Ship small projects publicly, charge early, and drop flat ones after a few weeksFounder says the loop found his winners; no per-project numbers