A YouTube channel for developers · B2C · guest's own channel
Make content for developers first, then sell them a course and products
YouTube alone earned $100K+; founder says the audience made products easier to sell
Workedcontentfounder-brand
What they did
Created developer content (YouTube, plus posting openly on social media) before selling products. The content earned directly from ads and sponsorships, and the attention it built made the course, e-book and SaaS easier to sell.
What happened
YouTube earned over $100K from ads and sponsorships; 'attention made products easier to sell' (no conversion numbers)
- Stage
- Early (Early, before the products)
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Build several products for one audience: course, e-book, SaaS, all for developers$500K+ over six years; no single stream carries the business
- Build one project at a time; automate it before starting the nextCourse still earns passively years later; founder says it also makes projects easier to sell
- Ship small projects publicly, charge early, and drop flat ones after a few weeksFounder says the loop found his winners; no per-project numbers