Practitioner pattern · Steve P. Young (Sells App Masters agency services (including Meta Ads management); Web2Wave and MaxFusion are episode sponsors)
Copy ideas from competitor ads that have run for months in Meta's Ad Library
Research step; no results reported
Unknownpaid-social
What they did
In the Meta Ad Library pick All ads, search a competitor, keep the active-ads filter (sorted by impressions) and look for ads that started months ago; long-running ads are probably working. Open See summary and watch them. Look at direct competitors and complementary apps (for a calorie tracker: MyFitnessPal, Strava). Note the hook and the audience's problem, the demo, and the end slide with the App Store badge, and save useful examples with their start date.
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More from this episode
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