Practitioner pattern · Steve P. Young (Sells App Masters agency services (including Meta Ads management); Web2Wave and MaxFusion are episode sponsors)
Send each audience's ad to its own App Store page with matching screenshots
Unknownasopaid-social
What they did
Phase two or three, not needed at launch. For each audience (e.g. people with ADHD vs CEOs and founders), tie the Meta ad to a custom product page whose screenshots match it: an ADHD screenshot for the ADHD ad, an executive angle for founders. Even at launch, match ad promises to your store screenshots so there are no broken promises.
“you can tie each Meta ad to a CPP, a custom product page, and you can say, look, for ADHD, I'm going to show an ADHD screenshot when they land on the App Store page.”
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