A subscription mobile app · B2C · host's own app
Check that Meta's install and trial counts match App Store Connect before launching
312 trials in App Store Connect vs 276 in Meta; close enough to launch
Workedanalytics-attributionpaid-social
What they did
Use only the Meta SDK at the start. Send install, paywall view (standard View Content event, fires when the paywall loads), initiate checkout, start trial and subscribe. In Meta Events Manager > Data sets > your app, pick the same date range as App Store Connect. Compare installs with App Store Connect Analytics > Total Downloads, and start trials with Analytics > Metrics > Subscriptions > Events > Offer Starts filtered to Free Trial Starts. Over Sept 14 - Oct 10: ~3,000 downloads in App Store Connect vs a little over 4,000 in Meta; 312 trial starts vs 276 in Meta.
What happened
Counts close enough that the host trusts the events for campaign setup; Meta install counts run higher than App Store Connect
Related topics
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More from this episode
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