DesignJoy · B2B · design subscription service
Run the business beside your day job until it hits $80K/month
Revenue doubled the month he quit; he says he waited about 2 years too long
Mixedfinancingteam-process
What they did
Ran DesignJoy for 3.5 years alongside a full-time job, doing client work during his team Zoom calls. Out of insecurity he waited until it made $80K/month before quitting. The month after going full-time, revenue doubled. In hindsight he says the double workload and stress held him back and he could have reached his current level about 2 years earlier.
What happened
Lowered risk but held growth back; revenue doubled the month after quitting
- Stage
- Growth
- Effort
- 3.5 years alongside a full-time job
“So it prevented me from making that leap and like and when you make when I made that leap, my revenue doubled the next month.”
“So like I wasted so much time, like double efforts, like keeping my main job and keeping that job, that like like if I just had confidence in myself, I could have like been where I was today like 2 years later or 2 years ago.”
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More from this episode
- DesignJoy: Sell design as a flat monthly subscription with unlimited requests, not by the hourAbout $5,000/month per client; ~20 clients and ~$1.3M/year solo
- DesignJoy: Give each new client a Trello board right away and skip all meetingsOne person serves ~20 clients with his whole day free for design work
- DesignJoy: Copy another agency's model for your own skill and launch it in a dayBecame a ~$1.3M/year business; founder says it launched in 6-7 hours
- DesignJoy: Launch on Product Hunt to land your first clientsBrought in early interest and clients; no numbers given
- DesignJoy: Build in public on Twitter so your tweets bring in client leadsMost leads now come from his tweets; no ad spend
- DesignJoy: Offer only the work you do fastest, and turn down the restFounder credits it for his model; no separate numbers