Disney+ · B2C · Disney's streaming service
Email the boss three bullet points by noon each day instead of dashboards
The president stopped needing dashboards; no numbers
Workedanalytics-attributionteam-process
What they did
Every day by noon, a data person sent the Disney+ president an email with exactly three bullets (up to two sub-bullets each): what changed yesterday and what to focus on, with context a dashboard hides (e.g. an EU sign-up rise came from a Netherlands promo that missed its target). The writer must be freed from low-value report requests and trusted to pick the right things.
What happened
Guest says once the executive trusted the email, dashboards became 'absolutely irrelevant'.
In their words
Sub Club by RevenueCat · Building an Effective Data Product Strategy — Taylor Wells, News Corp“I was tasked with writing an email each day by noon that just had three bullets and up to two sub-bullets within each of the bullets”
“and they have the trust to understand and believe that you're surfacing them the right things, then suddenly, dashboards become absolutely irrelevant, frankly.”
Related topics
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More from Disney+
All 7 Disney+ tacticsMore from this episode
- Disney+: Build your own event tracking, keep Adobe as a backup, then drop Adobe~$1K/day in-house vs ~$33K/day for Adobe; Adobe removed within weeks
- Disney+: Log one generic 'button clicked' event with keys, not a new event per featureGuest says it avoided costly renames and merges; still in use years later
- Disney+: Move a show with near-100% completion up from the last row of the home screen
- Disney+: Group viewers by household, like parents or single adults, not by fan typeHousehold groups predicted behavior better; over half the audience were single adults
- RevenueCat: Start on Amplitude; add a data pipeline once product changes break your definitionsCo-host says it smoothed definition changes for data users; no numbers
- Dump app event logs into a plain SQL database instead of buying analyticsToo hard to explore, so nobody asked questions; moved back to Mixpanel
- Buy analytics tools first, but set dates to decide whether to switchGuest says companies without checkpoints get stuck with rising vendor costs; no numbers