DuckMath · B2C · unblocked games website
Copy rivals' best TikTok format, then tweak the hook on every new video
Top video (part ~30 of a series) hit 5M views; guessed ~$1,000 from it
Workedorganic-short-video
What they did
Researched and initially copied competitors' best TikToks. For his 2026 playbook: study 10-20 of competitors' best-performing, best-converting videos, list what they share (hook, call to action) and write down how to reuse the format. Each day he checked the previous day's videos (views, engagement) and changed something in the next three. Winning format: phone footage of his laptop while he plays a game, a strong visual hook, then 'go to this exact link'. About 30 minutes per video; kept the same format as a numbered series (top video was ~part 30), trying different hooks.
What happened
Top video: 2.1M TikTok views, 3.2M on Instagram, 5M total; he guesses it earned ~$1,000.
- Effort
- Daily review; top format repeated ~30 times
“I think a really important thing is that I researched and initially copied the best of my competitors' videos from TikTok, and just worked two times harder than they did.”
“I'm just filming my laptop, me playing something. It's basically just a really nice visual hook. After the hook, I show them, "Hey, go to this exact link."”
“So, I found a working format, and I kept pumping it out. So, this might have been part 30 of this series, and I just kept trying different hooks.”
“research 10 to 20 of your competitors' best videos that performed the best, that got the best conversions. Find what's all similar about them. What was the hook like? What was the call to action like?”
Related topics
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More from this episode
- DuckMath: Post 3 TikToks a day on each of 3 accounts, 5 days a weekWent to 150K daily users and ~$15K/month in about 4 months
- DuckMath: Auto-post every TikTok to Instagram, YouTube Shorts and Snapchat tooTop video got 3.2M views on Instagram vs 2.1M on TikTok; Snapchat 20K+ a video
- DuckMath: Train someone to make videos in your format; pay a helper $200 a week to postFreed founder time while keeping quality; no separate numbers
- DuckMath: A/B test the site so visitors stay longer and open more pagesFounder calls testing super important; no numbers. Earns ~1 cent per user
- DuckMath: Run a Discord for players to build hype for new featuresGrew to about 7,000 members; no effect on revenue reported
- DuckMath: Pitch your site to a company that already bought one like itCountered a $100K lowball; sold for $120K via Escrow
- DuckMath: Copy a site you saw promoted on TikTok and launch it on Google SitesWorked but looked terrible; rebuilt in React after a few thousand users