Elephas · B2C · AI assistant for Mac
Sell a one-time lifetime plan next to monthly and yearly, raising prices over time
Unknownpricing
What they did
Three plans: monthly and annual subscriptions plus a lifetime deal, because buyers of downloadable Mac apps expect a one-time payment. Kept the lifetime deal since launch and raised prices gradually.
- Stage
- monetization
“When you're doing uh downloadable apps, especially Mac apps, the customers expect a lifetime deal. They they expect like a one-time payment thing. It It's It's a mindset uh that they have. So, we've stuck with the lifetime deal since the beginning. We've gradually raised prices.”
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