GlowUp · B2C · AI makeup try-on app
Copy a trending TikTok format with your app, once a day, then 4-6 times a day
Main acquisition engine; marketing cost can be $0
Workedorganic-short-video
What they did
Replicate a trend that works well in the niche and put the app idea in it. Post once a day at first and wait for engagement; once there is traction after a couple of days, post as much as possible, 4-6 times a day. Choose a trend that is easy to reproduce, faceless if you can't be on camera, so it can be repeated many times across accounts.
What happened
Organic TikTok drove the app's growth to ~$800K revenue at near-zero marketing cost
- Stage
- Launch (Launch onward)
“try and replicate a trend that works well, put your app idea on it, and you do that at first just once a day, and you just wait to get the engagement in. And once you see traction after a couple of days, you can post as much as you can, four to six times a day.”
“And the goal is really to find a trend that is easy to reproduce, faceless if you cannot do video yourself”
Related topics
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More from this episode
- GlowUp: Read TikTok comments in a big niche, post about the idea, then buildContent went viral; MVP hit 100K users in about 3 days. ~10 build-first apps had failed
- GlowUp: Set up a US TikTok account on a new iPhone and scroll your niche for 3 days firstPart of the playbook behind ~$800K; no separate numbers
- GlowUp: Run 2-3 TikTok accounts per phone, up to 7 accounts at the peakFounder says more videos meant more money; no per-account numbers
- GlowUp: Add a download button to TikToks only after they pass 1,000 viewsMost downloads came through the link; adding it too early kills the video
- GlowUp: Give a free makeup look for 3 invites, so users post codes under your TikTokViral video hit ~48M views; ~$12.5K sales and 60K downloads in a day
- GlowUp: Ask for an App Store rating during onboarding, right before showing resultsUsers usually leave 5 stars, keeping ratings high; no numbers
- GlowUp: Charge $9.99 a week or $39.99 a year for unlimited use~70K paying customers; ~$800K in year one; no pricing test reported