GlowUp · B2C · AI makeup try-on app
Charge $9.99 a week or $39.99 a year for unlimited use
~70K paying customers; ~$800K in year one; no pricing test reported
Unknownpricingpaywall
What they did
Subscription-only: $9.99/week or $39.99/year for unlimited AI makeup looks; no other revenue stream. Paywall via Superwall.
What happened
~70K paying customers of ~2M users; ~$800K total revenue; not compared to other pricing
- Stage
- Current
“So the app is subscription-based, so we do 9.99 per week or 39.99 per year for unlimited makeup look. And that's our only way of making money.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- GlowUp: Read TikTok comments in a big niche, post about the idea, then buildContent went viral; MVP hit 100K users in about 3 days. ~10 build-first apps had failed
- GlowUp: Set up a US TikTok account on a new iPhone and scroll your niche for 3 days firstPart of the playbook behind ~$800K; no separate numbers
- GlowUp: Copy a trending TikTok format with your app, once a day, then 4-6 times a dayMain acquisition engine; marketing cost can be $0
- GlowUp: Run 2-3 TikTok accounts per phone, up to 7 accounts at the peakFounder says more videos meant more money; no per-account numbers
- GlowUp: Add a download button to TikToks only after they pass 1,000 viewsMost downloads came through the link; adding it too early kills the video
- GlowUp: Give a free makeup look for 3 invites, so users post codes under your TikTokViral video hit ~48M views; ~$12.5K sales and 60K downloads in a day
- GlowUp: Ask for an App Store rating during onboarding, right before showing resultsUsers usually leave 5 stars, keeping ratings high; no numbers