GTM Sauce

HabitKit · B2C · habit tracker app

Put "habit tracker" at the very start of your app's name

Top 5 for 'habit tracker' in several countries; 'a ton' of organic traffic

Workedaso

What they did

Optimized App Store metadata (keywords, app name, subtitle, screenshots) around the main keyword 'habit tracker', placing it right at the start of the app name. Uses Astro to check keyword popularity and difficulty, and Appfigures for analytics and some keyword research.

What happened

Ranks top 5 for 'habit tracker' in multiple countries and for other important habit keywords, which drives a ton of organic traffic; lets a solo developer compete with bigger brands without a big marketing budget.
Stage
growth

This shipped together with other changes, so the result can't be credited to this alone.

4:00
“I'm focusing on the habit tracker keyword, and that's why I put it right at the start of my app name.”
Sebastian Röhl
“I reached top five in super important keywords, uh, which drives a ton of organic traffic to my apps. And, yeah, if you manage to secure a good ranking on the App Store, you don't need a big marketing budget, and you can compete with with bigger brands.”
Sebastian Röhl

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